Role: Art Director/Concept, Copy + Photography
Challenge: Target a mainstream audience and teach them about #EndSpeciesim
Insight: Humans have a superiority complex and animals tend to be at the receiving end.
Big Idea: Hurting animals, hurts you.
Role: Art Director/Concept, Copy + Photography
Challenge: Target a mainstream audience and teach them about #EndSpeciesim
Insight: Humans have a superiority complex and animals tend to be at the receiving end.
Big Idea: Hurting animals, hurts you.