Friendship. Fries. And Five Guys. The average Five Guys enjoyers are 25-31 year old males and we wanted to change that. By collaborating with Bumble we made Five Guys the place where college kids can make friends, grab a bite, and maybe find some love.
Keep scrolling… your Five Guys are waiting.
Role: Art Director/Designer+Concept
1.Our audience will be greeted by a delicious photo of various Five Guys menu items
Meet Oliver Pickles a 23 year old burger looking for a good time.
2. As with any potential match, getting to know each other is a crucial step
3. It’s a match!
send them a text don’t be scared.
4. You matched with a burger but now it’s time to meet your new bestie/lover/situationship/ whatever you wanna call it
Copywriters and strategists: Maria Fe Montoya, Sidney Rouzier